About
HRV Marketing offers visionary marketing solutions that help businesses blossom and flourish.
Every great business begins with the seed of an idea. We are passionate about working with local businesses and organizations to nurture their growth and achieve their goals. Whether you are a new entrepreneur sowing the seeds of a business concept or an established industry icon, we will work with you to germinate ideas and turn them into successful business strategies.
Our services include strategy, content, communications, digital, print and research. Our customized approach delivers targeted results for each client, with affordable, transparent pricing and flexible program options that nurture success.
Why HRV?
Driven by a strong commitment to enhancing the communities in which we serve, HRV Marketing takes a wholistic approach to developing creative marketing solutions that support our clients’ success and make a positive impact on the lives of their customers—our neighbors, friends and families. Our team of marketing professionals brings the best talent to work for our clients, with over 25 years of experience serving companies in foodservice, construction, architecture and interior design, accounting, financial, automotive, dental, consumer packaged goods, and nonprofits such as religious organizations, foundations and health and human services agencies. We partner with each client to develop the plan that is best suited for their unique needs. No cookie-cutter solutions or rote formulas. Our goal is to build lasting client relationships, with personalized service and the direct involvement of our executive team throughout every project.
Our Approach
We believe in earning our clients’ trust by delivering on our promises and providing exceptional value and full transparency every step of the way. Every client partnership begins with a free, no obligation consultation and needs assessment, where we get to know each other and determine if it makes sense to continue our conversation. We despise pushy sales tactics and we’re pretty sure that you do, too! The next step, should we agree to proceed, is for HRV to develop a proposal outlining the proposed scope of work and pricing, based on your specific needs. This is where your input is valuable in fine-tuning our scope of service recommendations and capitalizing on any in-house marketing resources you may wish to utilize. HRV Marketing is brimming with talent but lean on overhead costs, using a virtual office and remote team to keep our clients’ valuable marketing dollars directed toward growing their businesses. We treat your budget like it was our own; every penny counts and we account for every penny! Think of us as an extension of your team, which you can call upon for a single project, a multi-phase campaign or a complete, turn-key marketing solution. Once we have a plan and a budget that fits your needs, we are ready to get to work on nurturing your organization’s growth and helping you achieve your goals.
Our Story
Holly Von Seggern founded HRV Marketing in 2016 with a mission to support her local community by nurturing the success of local businesses and social service organizations. Leveraging her marketing expertise and experience building a successful in-house marketing department for a multimillion-dollar company, and inspired by her volunteer work in the local community and as a leader in SHFM (the Society for Hospitality and Foodservice Management), Holly launched HRV with a focus on the needs of entrepreneurs with a passion for making a difference. Originally based on Long Island, New York, HRV has expanded to serve the Charlotte, North Carolina region, in addition to the greater New York metropolitan area.
Executive Team
Holly Von Seggern
Owner and President
Holly Von Seggern, owner and President, established HRV Marketing in 2016 with a strong commitment to supporting local businesses and community service organizations by providing targeted, high quality integrated marketing services at affordable prices. She works with a diverse group of clients in various industries, in the New York metro and Charlotte, North Carolina areas.
Holly earned a B.S. in Management/Marketing from Binghamton University, and a Certificate in Digital Marketing from Cornell University. She has over twenty-five years of experience in Marketing leadership, as both an entrepreneur and head of an in-house marketing department. She has a proven track record in developing and executing successful branding and marketing strategies, including B2B and B2C business development, directly contributing to over $150 million in annual sales volume.
In her free time, Holly enjoys camping, hiking, reading, volunteering with community groups and non-profits, dining out and socializing with friends and family. She resides in the Charlotte, North Carolina area, with family roots on Long Island, New York.
Fred Atanasio
Creative Director
Fred Atanasio, Creative Director, leads creative services at HRV Marketing. A fine artist, pure designer, art director and team leader, Fred has a proven ability to discern company needs and develop successful designs for promotional, digital and traditional marketing and collateral materials across a wide variety of industries. He has a solid reputation for a strong work ethic, attention to detail and ensuring the most professional, efficient and appropriate creative services that deliver effective results.
Fred brings over 30 years of experience, including establishing several creative services agencies, providing creative consulting services, developing and managing an in-house creative team, and as a partner and creative services director for several New York ad agencies. His inspiring and award-winning work has helped his clients achieve results and successfully grow their businesses. He holds a Bachelor of Fine Arts in Graphic Communications from CUNY New York City College of Technology.
In his spare time, Fred is an avid golfer and enjoys spending time with family and friends. He resides on Long Island, New York.