Strategy

branding strategy and marketing plan development

Need a plan for your brand? What makes your company shine? Who are your customers and why should they choose you?

HRV Marketing can help you develop your brand, identify your target audience, your brand’s positioning in the marketplace and customize a strategy that captures the attention of your target market, inspiring them to become loyal customers. Our strategic planning services include:

• corporate identity/logo design

• competitive analysis

• segmentation/targeting

• positioning

• customer journey mapping

• message architecture

We also develop comprehensive integrated marketing plans, featuring multichannel marketing campaigns that utilize a combination of traditional and digital media. Plans are customized to meet your strategic objectives and may include:

• paid digital media - Google Ads/PPC, retargeting, display ads, video ads, social media ads, email marketing, mobile ads

• owned digital media - websites, blogs, social media channel development, mobile apps

• earned media – opportunities to earn endorsements/backlinks from trusted industry influencers and review sites

• traditional media – direct marketing (postcards, letters, mailers), brochures, sales sheets, catalogs, print advertisements

Communications

communications for sales teams, customers, employees, the media and special events

Need to communicate to prospects or customers? What about your internal team? Got a media opportunity or an upcoming event?

Whatever your communication needs, the team at HRV brings over 25 years of experience developing communications for various industries, including foodservice, construction, architecture and interior design, accounting, financial, automotive, dental, consumer packaged goods, and nonprofits such as religious organizations, foundations and health and human services agencies. We provide:

• sales campaign development and execution – sales team training materials, proposals, presentations, sales sheets, newsletters, promotional items and apparel

• customer communications – phone scripts, email, direct mail, sensitive communications

• internal communications – general communications, change management

• public/media relations – press releases, byline articles, media inquiries

• event planning – customer appreciation events, seminars, product demonstrations, corporate trainings, holiday and social events

Print

printed brochures and sales collateral, corporate identity materials, product packaging design, trade booths, vehicle signage, merchandising and promotional items

Meeting customers face-to-face? Looking to stand out from the digital marketing crowd?

While digital marketing continues to play an increasing role in the marketing mix, that doesn’t mean that print is dead. On the contrary, print media has its place and is even enjoying a renaissance as marketers look for ways to supplement their digital campaigns and rise above the crowded online space. According to the U.S. Postal Service, about two-thirds of direct mail recipients were influenced to visit a specific website, making print marketing a valuable component of the marketing mix. Print is tangible, a beautiful canvas for your most brilliant ideas to take root. HRV offers a variety of print services to help you achieve your marketing goals:

• brochures

• sales collateral – one-sheets, sales proposals, presentations, newsletters, catalogs, manuals, postcards and mailers

• corporate identity – business cards, letterhead, envelopes, binders, folders

• product packaging design

• trade booths and display materials

• vehicle signage – full vinyl vehicle wraps, magnetic signage, decals

• merchandising – signage, point-of-sale display materials

• promotional items – apparel and personalized merchandise